In 2023, ChatGPT was adopted quickly by individuals and businesses looking to fuel efficiency and innovation. Generative AI (GenAI) had a bright future as a content generator, augmenting much of what organizations were trying to accomplish with full-time employees. However, there was inherent risk to these same organizations, particularly in the unknown of how GenAI would evolve and begin to change the way content was generated. 
Gidi Cohen and Danny Kibel, both visionary leaders with deep experience in the technology security world, saw these trends evolving and knew that the benefits offered by GenAI would make it a very attractive tool for organizations. The problem was that, as with most other rapidly adopted technologies, security would be left behind. This is typical as everyone wants the benefit of the new technology but aren’t able to anticipate how to handle it and, because of the fast pace of development, the tools to manage it.
Gidi and Danny saw the glaring opportunity for a solution that went beyond what existing and traditional products were able to offer this emerging market. A successful solution needed to include robust security and compliance measures that specifically addressed the risks imposed by GenAI. It also needed to be easy to implement and use, thereby removing as much friction as possible to support the exponential benefits offered by GenAI.
Together, they formed Bonfy.AI.
It was clear from Day One, that this new entity would provide the means for organizations to establish trust in leveraging GenAI and other AI technologies, with the flexibility needed to fit each specific organization’s technological needs. The goal was, and continues to be, to ensure that GenAI is used in good faith, which in Latin is “bona fide.” From there, the company name became Bonfy.AI, which translates to “AI in good faith.”
Gidi and Danny envisioned a platform that would not only guide AI implementation but also ensure that the content generated by AI does not introduce risks to organizations. Having both been CEOs of organizations offering security to other companies and overseeing the internal risks posed by “bad” content, they were uniquely positioned to create this solution.
Their goal was clear: to protect businesses from the potential pitfalls of GenAI while enabling them to leverage its transformative capabilities.
With a deep understanding of the challenges posed by AI and that existing data security solutions would not suffice, Gidi and Danny set out to develop a solution that would provide comprehensive oversight and protection. They knew that for AI to be truly beneficial, it needed to operate within a framework that prioritized security, compliance, and trust. Bonfy would provide that framework, acting as a guardian AI that oversees both AI-generated and human-generated content. They knew that as AI matured, it would replace humans in language development (such as in LLMs) and in decision-making (such as AI Agents).
Gidi and Danny built the framework for the solution that would turn into Bonfy. They spoke to fellow colleagues, past clients and contacts, and industry experts to determine how the product would work and the features and functionality that would need to be included to add value to future customers.
As they grew the team and added talented individuals to develop the solution, the result became Bonfy ACS™, an adaptive content security solution purpose-built to detect and prevent risks in content related to cybersecurity, privacy, regulatory compliance, IP protection, business liabilities, and reputational exposures. By analyzing the output of GenAI and applying business context and logic, Bonfy identifies risks and recommends remediation actions. This ensures that all content, whether generated by AI or humans, aligns with organizational standards and policies.
Gidi Cohen and Danny Kibel’s vision for Bonfy is to enable organizations to quickly and confidently adopt AI technologies. Without the proper controls, many organizations will hesitate to implement them, resulting in being left behind, or assume intolerable risks. Through Bonfy, they have created a solution that not only mitigates risks but also instills confidence and trust in the use of GenAI.
